Internet Marketing

Internet Marketing is exactly that—marketing on the Internet.  Internet Marketing crosses paths with search engine optimization on a number of issues, like marketing message and site content, but the thrust of Internet Marketing is the effort external to your site designed to drive traffic inward.

A well rounded Internet Marketing campaign will incorporate all those channels within reach and that make sense.  A marketing mix may include pay-per-click advertising, directory listings, social networking site presence, search engine submission, link sharing, internal and/or external blog, mobile media, traditional PR outlets and more.

 

Blog articles | Stay up to speed on Internet Marketing trends and techniques - read our recent blog articles.

 

While some efforts will be restricted due to cost, a tremendous number of free marketing opportunities exist on the Internet, some under the banner of Web 2.0.  These social networking platforms generate a high volume of traffic and can on occasion spawn effective and hard to synthesize viral marketing.

Knowing where your audience is and how they prefer to receive information is key to an effective Internet Marketing campaign.  Attempting to pay your way to traffic through a channel like pay-per-click advertising can leave you broke and no better off than when you started.

We’ll help you develop an Internet Marketing strategy, establish a presence in the market and execute an ongoing Internet Marketing effort that effectively drives traffic. 

Contact us to start an Internet Marketing Campaign

Recent Blog Entries

Flash vs. HTML: The Gap Is Narrowing | Jul 2, 2008

If you didn’t know, the accessibility of flash is (or has thus far been) significantly less than that of standard HTML. If you knew that, did you know that there have been some advancement in the ability for search engines (Google) to read and index flash? Well, don’t take this news as the definitive green [...]

My Web Guy Died - Hiring For Longevity | Jun 27, 2008

Assuming that my web guy died is actually giving him the benefit of the doubt; I have no idea where his is. Falling off the face of the earth is always a plausible explanation. Emails aren’t bouncing and voice mail isn’t full so it’s probably more likely that he’s made a conscious decision to hang [...]

Myrtle Beach Web Discussion Group: What time is best? | Jun 18, 2008

The web technology discussion group of Myrtle Beach has been meeting every Wednesday at 6PM at the Market Common Barnes & Nobles (in the cafe). I’m writing to get your feedback on timing. Is 6PM the best time for you? Or would 7 or 8PM work better. Some of our small business owners have found 6PM [...]

SEO Punch List: Podcast of Web Technology Discussion | Jun 5, 2008

This week’s Web Technology Discussion revolved around search engine optimization (SEO) and the must-have components to improve your site’s search engine ranking. To that end, we have put together the following SEO Punch List and corresponding podcast. While there most definitely is more to the subject and process of SEO (as evidenced by the several [...]

WordPress Podcasting Steps and Components | Jun 5, 2008

WordPress Plugin: podPress The podPress plugin is a must-have for podcasting. It adds a flash audio (and video) player to your post when attaching a media file. In addition, it handles the RSS podcast feed options, including iTunes settings. Go to http://wordpress.org/extend/plugins/podpress/ Audio recording Recording audio will require an additional piece of software. We recommend the audio recording software [...]