SEO Punch List: Podcast of Web Technology Discussion
This week’s Web Technology Discussion revolved around search engine optimization (SEO) and the must-have components to improve your site’s search engine ranking. To that end, we have put together the following SEO Punch List and corresponding podcast.
While there most definitely is more to the subject and process of SEO (as evidenced by the several hundred pages in The SEO Bilble by Jerri Ledford), this a good streamlined list to compare your site against and get started optimizing. If you have any questions about search engine optimization or would like to optimize your website, please contact Applied Web Vitals anytime.
In the Myrtle Beach area? Join us for the Web Technology Discussion Group every Wednesday at 6PM.
SEO Punch List:
Page structure
- Great content
- URL, title, meta description, meta keywords
- Keyword/keyterm density ~5-7%
- Anchor text (incoming & outgoing)
- Image (file name, alt text, link)
- Formating (H1-2-3, Bold, Italics)
- Fresh content
- Great content (that’s right, first and last!)
Concerns
- Duplicate content
- Hidden content
Content generation
- Forums
- Blogs
Accessibility
- Splash page
- Navigation (text links)
- Flash vs. HTML
- Java Script
- ASP & PHP (dynamically built pages)
Inbound link strategy
- Press releases
- Requesting links
- Writing articles
- Web 2.0 contributions
- Affiliate programs
- PPC (pay-per-click) and Paid Links
Outbound link guidelines
- Relevant links to quality highly ranked sites
- Keyword anchor text
- Be ware of excessive links, including link directory pages
- Check frequently for broken links
Robots, Spiders and Crawlers
- Robot Exclusion Protocol (robot.txt)
- Robot Inclusion Protocol (sitemap.xml)